ROI Calculator

This calculator determines your Return on Investment (ROI) for your web advertising, search engine marketing, or Pay-per-Click (PPC) campaigns. Simply enter your applicable costs and projected results under "Web Development & Marketing Costs" and click the "Calculate ROI" button for the results. (Requires that Javascript be enabled in your browser.)

This calculator is a convenient means of testing "what if" scenarios, as well as the impact of different traffic levels, conversion rates, and costs.

Web Development & Marketing Costs (please enter a numerical value in each field)

Site Traffic: How many people visit your site each month, or how many do you expect to visit?

Investment: What is your monthly dollar investment for web development, hosting, search engine marketing, and/or other advertising?

$

Responses: What percentage of visitors do you expect to request more information, a quote, or to place an order?

%

Conversions: What percentage of the responses above do you realistically expect will buy?

%

Average Sale: How much do you expect each buyer to spend?

$

Gross Profit Margin: What is the average margin of your sales in percent?

%

(Results below)

ROI Results

Responses per Month:

Cost per response:

$

Buyers per Month:

Cost per buyer:

$

Net Revenue:

$

Cost per visitor:

$

Web Program Net Return on Investment:

 %

*your actual results may be different because many elements come into play for a successful Internet Marketing campaign. We have provided successful strategies for many businesses and would love to set your Online Marketing program in the right direction for lasting traffic and conversion.